CBS Reality has launched on the UK’s Freeview.

The first channel on the UK FTA platform to offer 100% reality programming, it will be available to over 9.5 million homes.

Commenting on the development, Tanya Gugenheim, chief of business development, Chello Zone said: “We are thrilled CBS Reality will be added to the DTT platform as the audiences for both are incredibly well matched.

The channel is the ratings leader in our CBS Chello Zone Partnership portfolio and will no doubt be compelling viewing for Freeview customers.”

Guy North, marketing communications director, Freeview: “We’re delighted that CBS Reality will be joining the existing line up of channels on Freeview, bringing viewers even more choice of subscription-free entertainment.”

CBS Chello Zone UK Partnership Channels launched in 2009 and quickly became the fastest growing portfolio on the Sky platform.

In 2012 the partnership expanded into EMEA, with the launch of CBS Chello Zone EMEA Partnership Channels across more than 80 territories including Poland, Netherlands, Russia and South Africa.

In 2013, two new dedicated feeds of CBS Action and CBS Drama were launched for viewers across Africa.